HOME DECOR COMPANY
SEO + SMM + Funnel+ Website Development
Title: Full-Stack Growth for Home Decor Brand – SEO, SMM & Funnel
Industry: Home Decor / Lifestyle / E-Commerce
Region: India
Services: Website Revamp, SEO, Social Media Growth, Website and Social Media Funnel
Objective: Boost traffic, Social Media reach, and increase repeat purchases
We began by redesigning the entire website and funnel journey to align with how people shop for home decor online. We focused on showcasing product categories like “scented candles” and “handcrafted candles” in an intuitive, scroll-friendly layout. The funnel experience was designed to capture users early with lead magnets like decor lookbooks, guide them toward high-converting product pages, and retarget them through exit-intent prompts and WhatsApp chat support. Every click was planned to either drive a sale or capture a lead.
To support organic traffic growth, we launched a home-focused SEO strategy with clear category structures, optimized metadata, and targeted content pieces around keywords like “buy scented candles India” and “luxury candles” The entire site was audited for SEO, including keyword-rich product descriptions, blog optimization, internal linking, and structured schema markup. We also built backlinks from lifestyle blogs, decor directories, and content drops to improve domain authority and search performance.
On social media, we positioned the brand as a visual-first lifestyle store. We created a weekly calendar of Instagram Reels, product spotlights, customer stories, and influencer shoutouts to humanize the feed and increase engagement. Each post followed a content-to-cart strategy — with stories linking to products, reels tagged with shopping links, and influencers driving UGC-based traffic. This multichannel effort boosted brand visibility, drove repeat purchases, and built an audience that actively converts.
Results
✅ 5x Instagram growth in 45 days
✅ 60% higher site traffic from Google
✅ 1100+ leads captured through IG + site funnel
✅ 3.8x ROAS on retargeting campaigns
✅ 40+ backlinks from lifestyle blogs and directories